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OE-A & HTCE Web-Seminar | Printed Electronics Insights

OE-A’s  fourth Web-Seminar of the ‘Printed Electronics Insights’ series is in cooperation with High Tech Campus Eindhoven (HTCE). With OE-A’s initiative Women in Printed Electronics and HTCE’s Female Tech Heroes, we want to raise awareness of the benefits of diversity to the tech as well as printed electronics industry and beyond. 

This web-seminar will highlight that there is still a great potential for possibilities and innovation waiting to be discovered in these industries, especially in the IoT and Healthcare sectors. The laws of economics and many studies of diversity tell us that if we tapped the entire pool of human resources and talent, our collective performance would improve. Printed electronics and high tech also have so much potential because it does not stick to old and “rigid” concepts, but creates new, pioneering products through the cooperation of different disciplines, breaking up all thought patterns. These rigid thought patterns can best be broken by bringing together as many different points of view and impulses as possible. It is up to us to demonstrate that diversity enables us to innovate more, better and in a healthier way.

Important information

  • Date: Thursday, August 27, 2020
  • Time: 16.30 – 17.45 (CEST)

Watch Recording


  • Welcome & Introduction
    – Sophie Isabel Verstraelen, Project Manager, OE-A
    – Ingelou Stol, Communication Manager and founder of Female Tech Heroes, High Tech Campus Eindhoven

  • Data driven approach towards “representative” product development: Case for team diversity 
    Helen Kardan, Sr. Manager Strategic Business Development, ASML
    – Diversity in development teams enables development of products that fit larger client groups in B2C as well as B2B settings.
    – (Data driven) Unconscious biases have more than ever crucial impact on product/solution fit.
  • Democratizing Healthcare: Inclusivity in product design and development
    Dr. Ashok Sridhar, Senior Business Development Manager, Holst Centre / TNO
    – Design and development of body-wearable devices for healthcare and vitality needs to take a diverse demographics into account
    – Printed and Flexible Electronics technologies offer building blocks that are well-suited to account for the resulting diverse requirements. For example, ease of sensor integration in regular clothing for women and the elderly
    – Multiple real examples from TNO Holst Centre are presented to highlight our approach towards democratizing healthcare 
  • A short history of diversity and how it has changed IoT
    Gillian Ewers, VP Marketing, PragmatIC
    – The change in attitudes over our lifetimes is incredible and is accelerating, though there is still more to do, we can’t rest
    – Diversity has led to radically new product developments in IoT
    – We will examine some of the underlying structures that enabled these to happen and contemplate what else is required to move forward

About OE-A Web-Seminar Series

Printed electronics is a key enabling technology, associated with features like thin, lightweight, flexible, robust and produced at low cost. These characteristics facilitate individualized product solutions without compromising the design and thus turn it into a true enabler of new innovative applications for a variety of major industry sectors.

The impact of Covid-19 has accelerated the digital transformation of the world we are living and working in. OE-A (Organic and Printed Electronics Association) now expands its services by offering an online ‘Printed Electronics Insights’ Web-Seminar series, so that you can stay up to date on the latest flexible and printed electronics developments from any place you are currently based. These Web-Seminars aim to strengthen the voice of printed electronics, further reinforce the understanding of the technology’s huge potential for future applications and to foster collaborations within the industry.

The Web-Seminar series aims to highlight recent printed electronics product developments achieved in key industry sectors like e.g. automotive, smart buildings, healthcare, smart packaging, IoT and consumer electronics. In each of these fast-moving one-hour Web- Seminars you will learn about a special topic. Each topic is dedicated to one industry sector with experts discussing the latest developments and use cases along with the OE-A sharing knowledge from the recently published White Paper ‘OE-A Roadmap for Organic and Printed Electronics’. Furthermore, there will be a special Web-Seminar co-organized by the OE-A and the High Tech Campus Eindhoven which will highlight the importance of diversity for technical product development and for further growth of the industry.

Upcoming Web- Seminars

Mark your calendar for the next Web-Seminars of the ‘Printed Electronics Insights’ series.

  • OE-A Web-Seminar | Printed Electronics Insights – Special Topic: Automotive
    June 16, 2020, 16.30 – 17.45 (CEST)
  • OE-A Web-Seminar | Printed Electronics Insights – Special Topic: Smart Buildings
    June 23, 2020, 16.30 – 17.30 (CEST)
  • OE-A Web-Seminar | Printed Electronics Insights – Special Topic: Smart Packaging
    August 06, 2020, 16.30 – 17.45 (CEST)
  • OE-A & HTCE Web-Seminar | Printed Electronics Insights – Special Topic: Diversity in Tech
    August 27, 2020, 16.30 – 17.45 (CEST)
  • OE-A Web-Seminar | Printed Electronics Insights – Special Topic: Internet of Things
    September 17, 2020, 16.30 – 17.45 (CEST)
  • OE-A Web-Seminar | Printed Electronics Insights – Special Topic: Healthcare
    November 05, 2020, 16.30 – 17.45 (CEST)

For more information and registration, please visit the OE-A Web-Seminars Event page
or contact